Visual Design Open Evening with Koto

Zoe Weldon, Created

Interested in the world of Visual and UI design? Well then, you’ve come to the right place.

This October we were joined by industry powerhouse and Created feedback partner Koto Studio and visual design mentor, Ben Brown for an evening of conversation to explore the wonders of the visual design industry.

We learned about the state of the industry, job opportunities for visual designers, and what people like Dan Witchell (Creative Director of Koto) look for when hiring new designers. Plus an insight into our Visual Design Professional course.

Got a few minutes to spare?

Interested? Good. We’ve summarised the evening into a three-minute highlights reel for you.

1. Who are Created?

No formal introduction? How rude of us. Let us remedy that and allow Kim, Director of Admissions, to introduce us…

In a nutshell, we are the ones running visual design courses geared towards getting you ready for the real-world.

Our courses are made up of Industry briefs to get you technically, emotionally and, some could say, spiritually ready to take on the demands of the industry…

2. So, what is Visual Design anyway?

Ah, the question of questions. We know how hard it is to find a succinct definition online. Luckily Kim, as usual, has the answers to help you on your way…

Just remember that visual design is a combination of: Graphic design, branding and UI, and you’ll be fine!

3. How is the field of Visual Design evolving?

This form of design is constantly evolving alongside the advancements in technology. As we travel further away from print and into an all-encompassing digital world the practice of visual design is growing. Dan Witchell from Koto Studios breaks this down for us…

If you want to keep up or get in, we recommend following these top tips.

4. Why are recognisable creative companies involved with Created?

Dan explains why it’s important to be set real industry briefs. He recognises that University education does not work for everyone and that by having a degree you are not necessarily ready for work.

By working with Created to design and develop courses, and by providing real-life briefs and direct feedback to students, Koto’s helping support a more diverse and well-rounded talent base…

You could say that Koto, alongside our other industry partners, are investing in the next generation of designers… which could include you.

5. What is the industry looking for when hiring?

We all want to know what the big dogs actually want to see from junior designers, and you guessed it, we’ve got the answer…

It’s personality, personality, personality. Plus a solid base of technical skill. Ben takes us behind the veil and explains the reasoning for this…

Our biggest bit of advice is to keep going on those personal projects, they’re the ones that show you’ve got passion for what you do and people like Dan will recognise it.

6. What’s important about mentoring anyway?

Why should you care that Created’s professional courses include mentoring? Well, mentors are there as a guide to help you navigate the difficult terrain that is the industry. They can offer technical support but also their insight and advice on the wider community and industry.

We want to make sure you’re getting the information you need from the horse’s mouth. Ben Brown explains exactly how he can help you…

7. And finally, what advice would you give your younger self?

This one’s a good ‘un. Give it a watch and find out what Ben and Dan would have done differently so that you can avoid making the same mistakes…

So there you have it. An insight into the visual design industry from those who live it and know it best. If you found this useful, have any comments, or want us to cover a particular subject in the future, please let us know.

If you’re still feeling unsure whether visual design is for you? Why not read about some great reasons to get on the visual design bandwagon.

Perhaps you want to know more about courses? Why not check out what our Visual Design Professional or Foundation course offers.

Ready to chat? Get in touch, we don’t bite.

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